| 1. |
Government Relations and Public Affairs |
| 2. |
Communications and Branding |
| 3. |
Membership |
| 4. |
Policy Priorities |
The mandate builds on the current services and activities provided by the CFLA.
CoastForest will be a strong regional association speaking as the unified voice of the coastal forest industry. The Association will ensure that the Association’s government relations strategies, messages and activities are clearly communicated to all members. The government relations effort will be supported by a communications strategy that focuses on creating positive messages about the industry supported by factual information.
CoastForest will focus on increasing communications activities to create a distinctive CoastForest brand and policy voice. The communications strategy has incorporated “Embracing a New Vision – Rebuilding B.C.’s Coastal Forest Industry” as the foundation for “From Crisis to Collective Action – A New Vision Emerges.” The report defines 10 main objectives CoastForest strives toward:
| 1. |
World-class mills |
| 2. |
A vibrant, growing, value-added industry |
| 3. |
Brand-name products and expanded markets |
| 4. |
Worldwide respect for environmental leadership |
| 5. |
Successful resolution of land-use issues |
| 6. |
World-class safety performance |
| 7. |
More full-time, stable jobs |
| 8. |
Workers leaving the industry are treated with dignity and respect |
| 9. |
More opportunities for small businesses |
| 10. |
Forest policies that benefit all British Columbians |
The strength on an Association lies in its membership and their commitment to the Association. CoastForest will actively look to expanding its membership.
CoastForest will continue to support and coordinate the forestry, environmental, land-use and industrial policy interfaces with government using its existing committee structure and available resources.
The policy priorities are:
| 1. |
Affordable and available log supply |
| 2. |
U.S. softwood lumber access |
| 3. |
Environment and land-use issues |
| 4. |
Lumber promotion |
Activities in this area are primarily focussed on working with government to:
| • |
Create security and stability with respect to log supply (deliver the full AAC) |
| • |
Decrease delivered log costs |
| • |
Maintain a market based stumpage system that supports a fair return on investment |
CoastForest plays an active role in coordinating coastal forest industry input into negotiated solutions to the softwood lumber dispute proposed by Canada or B.C., to ensure the interests of its members are effectively represented and protected.
CoastForest works with the Provincial and Federal governments to develop and implement policies, programs that ensure business certainty, business continuity, reduce costs and protect tenure rights.
CoastForest engages government on land-use and environmental policies with these current priorities:
| 1. |
Completion of land-use plans |
| 2. |
Sawmill Codes |
| 3. |
Species at Risk Act and its recovery plans |
The association will focus on communicating clear and concise messages to:
| • |
Brand the industry as world leaders in forest stewardship and forest certification |
| • |
Promote advances in land-use planning |
| • |
Counter ENGO marketplace campaigns |
| • |
Promote new and innovative approaches to sustainable forestry |
| • |
Promote industry achievements in environmental protection |
CoastForest promotes products made from coastal species as products of choice, and facilitates expanded market acceptance and sales of these products in traditional and emerging markets.
Priority activities include:
| • |
Continuing its lumber promotion efforts based on the strength, diversity and attributes of the five coastal softwood species |
| • |
Continue the research and technical work (codes and standards) to support these marketing efforts |
| • |
Continue to work on market access issues |
| • |
Secure funding support form the Provincial and Federal governments |
| • |
Work cooperatively with other organizations on marketing and technical issues |
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