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BC’s Largest-Ever Forestry Trade Mission to Asia a Success

This fall, Coast Forest joined Forests, Lands, Natural Resource Operations and Rural Development Minister Doug Donaldson on BC’s largest-ever forestry trade mission to Asia. Along with 30+ delegates from across British Columbia’s forest industry, Coast Forest met with key government and industry players in China and Japan, working to expand markets, enhance relationships, and raise the value of BC wood products.

Left: FLNRO Minister Doug Donaldson meets with Jiangsu MOHURD officials to discuss wood-frame construction. Centre: Delegates of the largest-ever B.C. Forestry Trade Mission to Asia start the mission at Dream Home Canada in Shanghai. Right: Bob Matters, Steelworkers-Wood Council Chairperson, and Rick Jeffery, President & CEO of Coast Forest, at the Tokyo Home Show.

Discussions between delegates, industry representatives and government officials allowed BC’s forest industry to continue to explore opportunities, strengthen industry bonds, and diversify markets throughout Asia. Delegates had the opportunity to visit showrooms, manufacturing sites and construction sites to learn about current wood products and practices in overseas forest products sectors. In China, a focus on prefabricated construction and green building took precedent, while Japan’s markets emphasized the development of engineered wood construction, particularly in multi-family and non-residential buildings.

As a key industry in our province, the need for strong relationships and robust understanding between Canadian and overseas markets is clear. A sustainable forest industry is indispensable to Canadian and Asian markets, both from an environmental and economic standpoint. Respectively, Chinese and Japanese markets are the second- and third-largest overseas markets in terms of trade and exports.

As BC looks towards the future, further trade missions will be necessary to ensure strong overseas markets and a thriving forest industry for all British Columbians.

Big news! Coast Forest and COFI have come together as one
organization for a stronger, unified voice for BC's forest industry.
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Please visit BC Council of Forest Industries for more information on BC forestry.

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