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Rick Jeffery

President & CEO, Coast Forest Products Association

When not in the boardroom, Rick is an avid cyclist and supporter of the Boys and Girls Club of South Coast BC

2015 to 2019 – Keeping the Forest Industry Competitive and World Class

parliament - CopyOctober 2015 will go down in the books as one of the most pivotal times for Canada’s forest industry. Just this week, the landmark Trans-Pacific Partnership (TPP) was signed with eleven nations in the Asia-Pacific further solidifying Canada’s reputation as a leading nation in shaping international trade agreements.  As well, the Softwood Lumber Agreement that guides our trade relations with our American partners will expire later this month. And, finally, in only a few days, Canadians will be going to the polls to decide who will govern our country for the next three years.  We believe that the new government will need to focus on key areas to ensure the success of the forest industry as we adapt and take advantage of this new trade landscape.

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Today’s land use balance is result of intensive, collaborative process


Teal Jones employee Kyle Bailey, taken by award winning photojournalist, Richard Lam.

The Commission of Resources and Environment (CORE) Vancouver Island land use planning process that took place in the early 1990s was a comprehensive, multi stakeholder planning process. It resulted in the government enacting the 2000 Vancouver Island Higher Level Plan Order that achieved a hard won balance between environment, economic and social outcomes for land use in the region.

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Statement on the August 2015 Forest Practices Board Report

The Forest Practices Board (FPB) report on Forest Stewardship Plans (FSPs) released today falls short of properly informing the public on how forest resources are managed. The Report fails on three major accounts:

1. Their assertion that FSPs are the sole opportunity for the public to comment on operational plans ignores the extensive consultation with stakeholders, First Nations, the public, resource professionals and government agencies that foresters undertake in planning forest activities on-the-ground. It also ignores that the public interest in forestry is embodied in extensive legislation, regulation and policy that direct and prescribe how forest resources are developed. Finally, it ignores that FSPs are only one of dozens of science-based, professionally-developed operational plans required before activities can commence on-the-ground.

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Forestry in Transition

The forest industry, much like the forests we rely on, is in a perpetual state of transition.  Markets swing, customer demands shift, new research and experience informs, practices and technology evolve, climate patterns change, and people, politics and the law transform.  This myriad of factors means the industry is in a perpetual state of adaptation.  Innovation is a necessity – not a luxury.

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Coast Forest Applauds Commitment to Forestry in 2015 Federal Budget

Coast Forest Products Association is pleased at the federal government’s budget announcement that continues to build on nine years of recognition for the key importance of our forest industry. Included in the 2015 budget is support for manufacturing, skills development, expanded trade and for the implementation of the Species at Risk Act.  Also included is further funding for the Forest Innovation Program and the Expanding Market Opportunities Program.

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A Necessary Plan for Coastal Forestry

Even after a thirty-year career in the industry, I often tell people that fresh information about British Columbia’s coastal forest industry crosses my desk every day.  One recent example came from a new report by Business Council of British Columbia (BCBC).  The report cited that of all jurisdictions in North America today, BC has the largest economic output from its forest industry.

This speaks volumes about the impact of forestry on the lives of British Columbians.

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Media Planet Coverage: India: Our Opportunity On The Horizon

Published March 31, 2015 for Media Planet‘s and The Vancouver Sun By Rick Jeffery, President and CEO of Coast Forest Products Association

ADVANCING SUSTAINABILITY With 1.2 billion people constituting the fourth largest consumer market in the world, India represents an overseas export opportunity clearly visible on the horizon for Canada’s forest products industry.

IMG_2021Having taken part in trade missions to India over the past three years, the most recent consisting of  a 26-member delegation in February, it was apparent that the Indian market has a strong demand for wood not currently met through its traditional supply chains. Visits to major manufacturers, meetings with key buyers and influencers, and learning more about the developing local manufacturing conditions just reinforces this fact.

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Celebrating International Day of Forests


Today marks the United Nation’s International Day of Forests.  In honour of this occasion, The Honourable Greg Rickford, Canada’s Minister of Natural Resources joined Canadians in celebrating our forests and the fact that our country has much to be proud of.  For one, we have over 160 million hectares of sustainably managed forests; this is the largest of any country on the globe.

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India: An Opportunity on Our Horizon, a World Away

As the car carrying our small group of BC forestry representatives winds its way through the village of MacLeod Ganj in the sun drenched hills of Northern India, we pass by a sawmill.  It is a familiar sight that we’ve seen throughout our 10 day journey.  The small mill consists of a single band saw and pile of twenty or so crooked 5 foot logs of undetermined species being cut by hand by half a dozen people.

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B.C. forest industry stands tall again


New research shows plenty of reason to support a modern, redefined forest industry

When paycheques find their way into bank accounts around the province this Friday or next, almost 150,000 British Columbians will have B.C.’s backbone industry to thank for at least a piece of that deposit, all of it for some 58,000 people directly employed by forestry.

Now, 150,000 may not seem like a big number in a city the size of Vancouver. But in a place such as Williams Lake, where two in seven people are employed directly in the industry, it means plenty.

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