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Rick Jeffery

President & CEO, Coast Forest Products Association

When not in the boardroom, Rick is an avid cyclist and supporter of the Boys and Girls Club of South Coast BC

Forestry in Transition

The forest industry, much like the forests we rely on, is in a perpetual state of transition.  Markets swing, customer demands shift, new research and experience informs, practices and technology evolve, climate patterns change, and people, politics and the law transform.  This myriad of factors means the industry is in a perpetual state of adaptation.  Innovation is a necessity – not a luxury.

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Coast Forest Applauds Commitment to Forestry in 2015 Federal Budget

Coast Forest Products Association is pleased at the federal government’s budget announcement that continues to build on nine years of recognition for the key importance of our forest industry. Included in the 2015 budget is support for manufacturing, skills development, expanded trade and for the implementation of the Species at Risk Act.  Also included is further funding for the Forest Innovation Program and the Expanding Market Opportunities Program.

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A Necessary Plan for Coastal Forestry

Even after a thirty-year career in the industry, I often tell people that fresh information about British Columbia’s coastal forest industry crosses my desk every day.  One recent example came from a new report by Business Council of British Columbia (BCBC).  The report cited that of all jurisdictions in North America today, BC has the largest economic output from its forest industry.

This speaks volumes about the impact of forestry on the lives of British Columbians.

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Media Planet Coverage: India: Our Opportunity On The Horizon

Published March 31, 2015 for Media Planet‘s and The Vancouver Sun By Rick Jeffery, President and CEO of Coast Forest Products Association

ADVANCING SUSTAINABILITY With 1.2 billion people constituting the fourth largest consumer market in the world, India represents an overseas export opportunity clearly visible on the horizon for Canada’s forest products industry.

IMG_2021Having taken part in trade missions to India over the past three years, the most recent consisting of  a 26-member delegation in February, it was apparent that the Indian market has a strong demand for wood not currently met through its traditional supply chains. Visits to major manufacturers, meetings with key buyers and influencers, and learning more about the developing local manufacturing conditions just reinforces this fact.

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Celebrating International Day of Forests


Today marks the United Nation’s International Day of Forests.  In honour of this occasion, The Honourable Greg Rickford, Canada’s Minister of Natural Resources joined Canadians in celebrating our forests and the fact that our country has much to be proud of.  For one, we have over 160 million hectares of sustainably managed forests; this is the largest of any country on the globe.

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India: An Opportunity on Our Horizon, a World Away

As the car carrying our small group of BC forestry representatives winds its way through the village of MacLeod Ganj in the sun drenched hills of Northern India, we pass by a sawmill.  It is a familiar sight that we’ve seen throughout our 10 day journey.  The small mill consists of a single band saw and pile of twenty or so crooked 5 foot logs of undetermined species being cut by hand by half a dozen people.

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B.C. forest industry stands tall again


New research shows plenty of reason to support a modern, redefined forest industry

When paycheques find their way into bank accounts around the province this Friday or next, almost 150,000 British Columbians will have B.C.’s backbone industry to thank for at least a piece of that deposit, all of it for some 58,000 people directly employed by forestry.

Now, 150,000 may not seem like a big number in a city the size of Vancouver. But in a place such as Williams Lake, where two in seven people are employed directly in the industry, it means plenty.

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The Coast in Brief – Primary and Secondary Segments Together

100 secondary and remanufacturing companies working in British Columbia’s coast forest industry produced over $1.6 billion worth of sales and employed 3100 people in 2012.*  These companies producing value-added goods are an important and integrated part of the supply chain of our industry which includes major primary companies that are members of Coast Forest Products Association.  This successful synergy works and needs to be acknowledged – it is not a competition between companies as  Mr. Cameron recently mentioned in a Vancouver Sun interview.

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A Competitive Coastal Forest Industry is a Gift to Us All

industry-vision-2014-06Competitive BC companies support British Columbians, their businesses, and communities throughout our province.  Coast Forest’s new Vision for coastal forestry demonstrates how our industry provides jobs, provincial revenue and drives our economy.   Our companies might operate south of the LNG line but, like the roots, trunk and branches of a tree, thousands of lives throughout our province are linked to our industry in some way.

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A Clear Vision For The Future of BC’s Coastal Forest Industry

industry-vision-2014-01Coast Forest Products Association has introduced a clear, new vision for the coast forest industry. This  image is not only competitive, sustainable and innovative but also adaptable and conducive to British Columbians thriving within their communities. Like any vision that has a chance for success, it comes complete with a blueprint outlining where we are today and the steps and parties required to make it a reality.

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